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National Food Company A national food company introduced a new line of products in order to extend its brand reach. The intro was well-received initially and the production line was increased in order to be able to fill increased demand. As time passed, sales did not meet expectations and by the time reality became apparent…

Regional Fashion Chain A regional fashion chain installed a new computer system designed to more closely track inventory sales from its distribution center into the store level and finally into the customer’s hands. The company simultaneously had also just made a large purchase of Seasonal goods designed to sell through in a 30-day promotional period.…

Product Lift Out A producer of batteries was able to gain shelf space in a national hardware chain by agreeing to buy out its competitor’s inventories, at full value, which were already displayed in the chain’s stores. This was an expensive proposition involving several millions of dollars of batteries and accessories. The battery producer’s main…